This classy minimalist design is used to persuade the viewer into using The Guardian news site. The ad depicts a pie chart with different views represented in different colors. The Guardian is shown to have all 3 of these views and thereby including the entire story or “the whole picture” of whatever they report. The Guardian is portraying itself as the honest, unbiased news reporting website. By doing this, The Guardian demonstrates its credibility and fair nature using ethos as its dominant appeal.
As a news broadcasting company, the most important factor is their credibility and unbiased coverage on events. Personally, I enjoyed the design and after looking at this ad, I felt that The Guardian was a credible and impartial corporation. Therefore, I found this ad to be very appealing and successful in its persuasion.
As a news broadcasting company, the most important factor is their credibility and unbiased coverage on events. Personally, I enjoyed the design and after looking at this ad, I felt that The Guardian was a credible and impartial corporation. Therefore, I found this ad to be very appealing and successful in its persuasion.